The Relational or Experiential tourism in Sicily
Experiential tourism ..Happyness and success are based all about relations … in all fields
Building solid relations for lasting success
For years I worked about the concept of Relational or experiential tourism to be applied in Sicily. With this intention , I used the same method which whom I “live” my holidays around the world.
To begin with , I think that the future of luxury tourism is not in products but in “experiences”.
Future is Experience .
“Experiences” is the new luxury tourism brand.
Knowing the world through experiential tourism – Photo @angela macaluso
As a matter of fact , I’ve always been an “advocate”for experiential travel . The first thing I ask myself, at the end of the holiday is :
what made the most impact on me ? The luxury of hotels ? the landscape? the food? the interaction with locals??
Each of this things left me something . Above all, what impressed me more, was the relationship established with some people I met . As well as the smiles of the locals .
A smile spreads positive energy – me in Tunisia photo @angela macaluso
Pondering why, I find relationships helped me with most things I do. And tourism is no exception.
To get back to the point, what still now I remember it’s not the date of construction of a church or a palace . My memories of my trips are for exemple a meal consummed with “new friends” . Clients that for me are no tourists but friends. And , with whom I’m still in good relationships.
Meeting the locals has never been more memorable – clients at my home – photo @angela macaluso
It’s a popular myth in the travel industry that the very rich only play golf and go to spas. Or, they only do a safari if a tent camp has marble floors. Wealth is not enough..
Indeed, it is not any more about marble suites or gold-leaf interiors. …“
True luxury is slowing down. The wealthy people talked about returning luxury to its roots. They want something precious and rare. But most important, they invest in emotional value.
A private picnic in the middle of history – The Valley of temples in Agrigento
For this reason, upscale traveler expectations are evolving. It’s necessary to understand that luxury means crafting a “Wow” experience. In other words, people are searching for unique destinations and good memories . They prefer to travel off the beaten path. In any case, they prioritize truly exclusive, one-of-a-kind experiences.
The Relational tourism it lets you tap into a local resource that others can’t. It gets you in private visits.
A memorable experience for Oprah Winfrey and me – photo @Angela Macaluso
Experiential travel is a form of tourism in which people focus on experiencing a country or a particular place. Consequently , they are connected to its history, people and culture. And it’s growing fast.
Similarly , when I travel , I have only a real interest. To interact in a genuine way with other people and cultures.
Interaction between cultures – Me in Morocco – photo @angela Macaluso
It is the evolution of the concept of luxury travel . It’s no longer based on owning some goods, but on relational well-being. The journey is an experience. It’s made of meetings , knowledge and sharing of passions.
With this in mind, clients look to make authentic connections. On an emotional, spiritual , social and intellectual level.
Consequently, the added value of experiential tourism is, the emotional element that has an impact on memory.
The Importance of relations in an incentive trip – Chambre de Commerce de Lyon in Sicily – Photo @Angela macaluso
In a relational holiday, the tourist learns something. In other words, he returns home not only with the photos but with the memory of the tour. Above all, with the emotions of an experience and an enriched cultural baggage.
Exploring a more Enriching Way to Travel – The experiential travel – Clients = new friends photo @angela macaluso
Sicily is a combination of experiences and relations ..
With this in mind , a travel to Sicily gives the opportunity to live the relational tourism.
Sicily connects clients with special places, amazing people and a great culture.
Relations start with experienting the local kitchen – Cooking in a local family – Photo @angela macaluso
Given these points, Relational or Experiential tourism MUST BE
UNIQUE
GENUINE and LOCAL
INTERACTIVE
PUT VISITORS NEEDS COME FIRST
USE THE STORYTELLING TECHNIQUES
To sum up, I can say that Relational or Experiential tourism must be:
APPETITE for HEART and MIND
It is never too late to experience the beauty of a sunset in Marsala- Place of my heart and my mind – Photo @Angela macaluso
In short, Sicily is all this and more… believe me
Speaking of emotions, experiences and places, I suggest you read also this article dedicated to a place in Sicily able to transmit unique emotions
Great article can’t wait to experience Sicily.
I really enjoyed this article. I agree that travel is about connection and the experience. Hopefully, I will have the opportunity to explore more of Sicily and share the experience with other avid travelers who appreciate experiential travel. 👍🏾
Well written Angel. I totally agree with your views on travel, not to mention Italy is fantastic. Have been many times-always amazing.
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